While Netflix’s share of TV held steady at 7.5%, the end of the holiday season had an impact on Disney+, which declined 9.9% and lost 0.2 share points.Ĭable usage was flat compared with December, as a 22% increase in sports usage couldn’t make up the gap left by the 19% decline in cable movie viewing-an additional viewing trend associated with the closing of the 2022 holiday season. Hulu (including Hulu Live) was up 2.9% in usage and added 0.1 share points. The arrival of a new season of Jack Ryan and the movie Shotgun Wedding helped Prime Video gain 0.2 share points to end the month with 2.9% of total TV. Streaming usage increased 1.2% from December 2022, with Amazon Prime Video gaining 9.3% in usage. On a year-over-year basis, however, broadcast viewership was down 6.0%. Across the category, viewing to dramas rose 29% from December to accountfor 23.5% of the total and sports jumped a whopping 55% to pull in 25.3%, with the NFL playoffs capturing the 10 most-viewed programs during the month. That’s what happened in January, as a surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% compared with December.Īcross TV options, broadcast benefitted the most from the usage increase, as dramas and sports drove a 2.1% increase in broadcast usage. Eventually, it branched out to a melange of other sports.
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